With the changes brought to society by the fast pace of life, emerging technologies have shaped themselves to be far more useful than their intended purpose. The Internet is one example. It does not remain just another way of communication and has transformed itself into a place to share and exchange information, socialize and live one’s virtual life.
Moreover, with conventional advertising media becoming obsolete rapidly, the internet has emerged as a powerful alternative for today’s world marketers. This has given marketers the kind of reach that came as a dream before. With a number of tools available for online internet marketing, social media has emerged as one of the most powerful.
Although, social media has increased its reach to a large number of people, it brings its own limitations for marketers. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Here are some important points to keep in mind before choosing this complex medium to promote your product:
People avoid ads: People connect with each other through social media websites and share information online with each other. The information shared is much more trustworthy to them only if the same information is shared by a trustworthy source.
People are no longer naive enough to ignore the fact that TV commercials are specifically designed to attract them and hence, it is important to remember that social media promotions only attract their interest until they retain their authenticity. At a certain point in time the targeted person does not feel that he or she is being exposed to an ad.
Focus on retaining rather than gaining: The process of building relationships on social media may be slow but it is very effective. the media, for short-term success, are better used to maintain relationships with current customers than to capture new customers.
By creating a page dedicated to your product and adding your current customers to it, you may be able to communicate the latest information to your customers. Other people, who are not directly targeted, may be exposed to advertisements through them as a viral effect.
Viral is key: The most powerful weapon that social media marketing gives marketers is viral marketing. It provides them with a place where information exchange takes place between thousands of people; every second. It’s easier and cheaper to promote entertaining YouTube videos or impressive articles among your target audience by posting them on relevant pages.
Winning has its own charm: Another way to take advantage of the wide reach of social media is to hold competitions. They penetrated the mass at high speed and carried it into the courtyard. Once connected, it is very important to continue to provide them with relevant information to maintain the relationship.
The media marketing domain is still in its infancy and not many internet marketing companies can claim expertise in a particular area, but I don’t think one needs to be an expert to run a social media marketing campaign. You can devote a few hours each day to it and while giving it a touch of creativity, social media itself will do the promotion of your product.
Buzz Takes Social Media to Infinity and Beyond
Buzz Lightyear and Woody will take social media promotion to another level in a bid to make Toy Story 3 a huge box office hit. Disney Pixar will be using social media more than ever to promote their latest film Toy Story 3. One of the newest forms of social media the company will use is Promoted Tweets.
Twitter recently announced a new advertising platform in the form of Promoted Trends. Toy Story 3 is the first to use this new tweet ahead of its US release on June 18. Promoted Trends is an extension of Promoted Tweets, which are regular tweets used by businesses that want their tweets to be seen by a wider group of users with tweets appearing at the top of the search results page. Promoted Trends will appear at the bottom of the Trending Topics list.
Using Promoted Trends will allow companies to feature their products in trending topics on Twitter without having to wait for them to become popular. Once it appears on the trending list, hopefully it will start generating twitter posts to help it become a really popular trending topic.
Disney Pixar would be getting Toy Story 3 in a trending topic long before the film was released, thus generating a lot of tweets about it in preparation for release. This is especially useful for films that may only be tweeted a lot after they are released.
Disney Pixar not only used Twitter to promote Toy Story 3, they also took advantage of the very popular Facebook feature. Toy Story 3 has launched a smart app on Facebook that will allow people to buy tickets to watch the film. The real smart part comes when users can invite their friends on Facebook to come and watch a movie as well as allow them to set up group bookings.
With the continued increase in the popularity of social media and its subsequent influence, more and more companies will use social media to help promote their products.