Ford lately introduced its exit from the retail automotive market in India after 25 years on vendor heaps there. One casualty of the transfer is Ford’s pocketbook, the automaker already having misplaced $2 billion over the previous 10 years and taking one other $2 billion in fees tied to the transfer over the subsequent a number of years. Roughly 4,000 workers may also must cope with the blow. However there’s another subcompact casualty from the fallout, Ford confirming to the Detroit Free Press that the EcoSport will not be bought within the U.S. after manufacturing ends in India.
In a separate assertion to Automotive Information, an organization spokesperson mentioned, “With Ford India’s restructuring announcement, the Ford EcoSport will now be bought in North America solely by way of the second half of 2022,” after which it might “proceed to serve EcoSport prospects with elements, service and guarantee assist.”
It isn’t the tip of the EcoSport, solely the tip of the EcoSport right here. The Europeans get the Fiesta-based crossover, however theirs is made in Romania, and it’ll proceed being produced there. Our model, on sale since the previous few weeks of 2017, got here from an meeting plant in Chennai, India that shall be shuttered by the tip of June 2022. Gross sales weren’t horrible by way of the tip of final yr, the mannequin dipping simply 6.4% in comparison with 2019, shifting 60,544 models in 2020. This yr, nevertheless, the numbers have declined 22%. The Chevrolet Trax and Kia Soul have taken successful, too, whereas the Honda HR-V and Hyundai Kona have barely felt any ache, however all of them already handily outsold the EcoSport.
It might need helped if Ford had cared about it. Our First Drive of the EcoSport in 2018 ended with, “it is an ageing mannequin designed for different markets,” and, “it would make extra sense to attend for Ford to revamp the mannequin.” Now the wait is over.