Beginning in Might 2021, Volkswagen of America can be referred to as Voltswagen of America, in a transparent nod to the corporate’s electrical aspirations. The information leaked yesterday and we had been understandably skeptical, given how shut it’s to April Idiot’s day.
Nevertheless it’s not a PR stunt and the title change is legit, as evidenced by this official press launch from Volkswagen.
VW says it’s far more than a reputation change too, it’s a double-down on the corporate’s focus in direction of electrical automobiles—reinforcing its dedication to promote a million EVs worldwide by 2025 and produce over 70 EV fashions from the prolonged VW household of manufacturers to the market by 2029.
“The concept of a ‘individuals’s automotive’ is the very cloth of our being. We now have mentioned, from the start of our shift to an electrical future, that we’ll construct EVs for the thousands and thousands, not simply millionaires,” mentioned Scott Keogh, president and CEO of Voltswagen of America. “This title change signifies a nod to our previous because the peoples’ automotive and our agency perception that our future is in being the peoples’ electrical automotive.”
We’re already seeing these EV fashions within the North American market too, with the launch of the ID.4 all-electric SUV this 12 months. VW has additionally confirmed the U.S. launch of its retro-inspired ID.Buzz van in 2023 and launched a sequence of electrical car ideas within the ID household.
Volkswagen says it’ll preserve VW heritage alive in the US by “retaining its iconic VW Darkish Blue coloration for gas-powered automobiles and Mild Blue to distinguish the brand new, EV-centric branding.” You’ll additionally start seeing the Voltswagen title on exterior badging with all of VW’s new U.S. EV fashions, together with Voltswagen signage at U.S. dealerships coming quickly.