Footage of 1000’s of name new, unsellable Ford F-150s parked in tons in at the very least three states expressed the semiconductor scarcity in actual and monetary phrases. Ford’s ache has been particularly dreadful; CEO Jim Farley mentioned 9 of Ford’s Tier 1 suppliers relied on chips from a single chip maker that skilled a fireplace in its clear room. This break within the provide chain is breaking the knees of Ford’s star participant. Earlier this month, the Detroit Free Press reported the automaker had sourced a provide of chips that might enable it to ship 1000’s of vehicles to sellers and maintain manufacturing traces going. Now, Automotive Information experiences that Ford is discussing an concept with sellers to ship vehicles earlier than the chips are put in. Any sellers receiving such automobiles would get coaching for service employees on learn how to set up the {hardware}, and compensation for practically an hour’s price of labor for every restore. That is solely an concept for now, and if it turned actuality, solely sellers agreeing to the plan would obtain unfinished vehicles.      

A brace of vital questions want passable solutions earlier than this has an opportunity of leaving the whiteboard. Sellers will not need the duty of paying for and insuring vehicles on their tons that they can not promote, and extra importantly, do not know after they’ll have the ability to promote. The revenue and loss folks hate these sorts of situations. Some sellers are additionally cautious of accepting duty for such repairs. Chips which are vital sufficient to make a truck unsellable when these chips are lacking will management vital, and maybe quite a few, methods. Ought to something go fallacious down the highway, clients and their attorneys will scrutinize all potential connection to dealer-installed chips.    

Ford F-Collection gross sales are solely down 1.5% via the tip of June in comparison with 2020. Nonetheless, F-150 gross sales in June plummeted 26.9% in comparison with 2020, and these numbers are relative to the pandemic 12 months. Contemplating the brand new automobile market’s present astronomical demand, Ford’s extremely motivated to spitball with sellers till they arrive to some mutually worthwhile settlement on minimizing the delay between ending vehicles and promoting them. And it is sure Ford is bored with paying locations like Kentucky Speedway to park gaggles of its golden geese. A Ford spokesperson would solely inform Automotive Information, “We’re exploring plenty of completely different choices as we work to get our clients and sellers their new automobiles as shortly as attainable.”